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Indonesian FMCG E-commerce Report H1 2026
The Indonesian FMCG E-commerce Report H1 2026 covers Rp88.4T in total market sales across five major categories — Beauty & Care, Food & Beverages, Healthcare, Mom & Baby, and Homecare — spanning January to June 2026 across Shopee, ShopTokopedia, Lazada, and Blibli.This report gives you a full picture of where the market is growing, which brands are winning, and how sales are shifting between marketplaces and seller types. Built from Compas.co.id’s e-commerce market intelligence data, it covers 270 subcategories, 63K+ brands, and over 10.7 million product listings.Inside this report:
- FMCG market overview and semi-annual sales trend
- Category deep-dives: growth drivers, top brands, top sellers, and sub-category breakdown
- Seller type analysis (Official Store vs. Non-Official Store)
- Marketplace performance (Shopee vs. ShopTokopedia)
- Brand composition: existing vs. new vs. exited brands
Original price was: Rp45,000,000.Rp10,000,000Current price is: Rp10,000,000.
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Compas hadir dari tim yang sama yang mengembangkan Telunjuk.com, sebuah perusahaan teknologi di Jakarta, Indonesia. Compas berfokus pada business intelligence tools, contohnya Market Insight pasar e-commerce, dan memberikan solusi aktif untuk membawa bisnis Anda semakin berkembang dengan strategi bisnis yang tepat.
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