In continuation of the TikTok Shop closure on October 4, 2023, Compas.co.id conducted comprehensive monitoring of the Fast Moving Consumer Goods (FMCG) sales trends on Indonesia’s major e-commerce platforms.
This report presents a detailed analysis of the sales performance in key categories such as Beauty & Care, Food & Beverage, Health, and Mom & Baby. Additionally, it identifies the top FMCG category products on Shopee, Tokopedia, Blibli, and Lazada that experienced growth following the closure of TikTok Shop. Stay informed with our insights to navigate the evolving landscape of online marketplaces effectively!