Market Insight
Why Compas.co.id Market Insight Dashboard
Stands Out
Compas.co.id Market Insight Dashboard offers advanced, data-driven tools designed to empower FMCG brands in the competitive e-commerce landscape. Our Compas.co.id Market Insight Dashboard delivers powerful insights that set us apart from traditional market analysis tools.
Real-Time Insight Data
Real-Time Data with No Delayed Data
In the fast-paced world of e-commerce, timing is everything. Compas.co.id Market Insight provides real-time updates across key market metrics, ensuring brands make decisions based on the latest data. Unlike competitors with delayed data reporting, our dashboard offers continuous, live insights that allow brands to adapt quickly and maintain a competitive edge.
Competitiveness Data
Insights and
Competitor Monitoring
Transforming Data into Strategic Market Positioning
Understanding market position requires more than just numbers. Compas.co.id Market Insight offers comprehensive competitiveness insights, providing brands with detailed benchmarks on how they perform relative to competitors. This feature goes beyond basic analytics by highlighting areas where a brand can capitalize on competitive strengths or address weaknesses. Our built-in competitor monitoring provides ongoing tracking of rivals’ movements in pricing, sales, and positioning.
Custom Clustering Data
by Keyword Mapping
Unlock Deeper Insights with Targeted Keyword Clustering
Our custom clustering by keyword mapping helps brands segment and analyze data based on key terms relevant to their business. This feature uncovers valuable insights, including how Key Opinion Leaders impact sales in specific categories and trending product ingredients that align with market demand, helping brands refine their strategies effectively.
Comprehensive FMCG
Data for Indonesia
Tailored Insights for
Indonesia’s Unique
FMCG Landscape
Compas.co.id’s Market Insight Dashboard provides tailored, localized insights specifically designed for Indonesia’s FMCG market. By focusing on major e-commerce platforms like Shopee, Tokopedia, Lazada, Blibli, and TikTok Shop, the dashboard ensures every insight is relevant and aligned with local market dynamics. With category-specific data and complete e-commerce coverage, including both official and unofficial stores, brands gain a clear understanding of consumer behaviors, competitive landscapes, and market trends, empowering them to make informed, strategic decisions in Indonesia’s unique e-commerce ecosystem.
In-Depth Analysis
for Key Metrics
From Metrics to
Meaningful Strategies
Compas.co.id goes beyond delivering raw data by providing in-depth analysis across key metrics, empowering brands with actionable insights to craft effective strategies. Our platform offers layered insights into market movements, including comprehensive pricing and product bundling analysis to optimize promotions, detailed ingredient and product composition trends to inform development and positioning, and contextual reporting on sales, search share, and competitive dynamics to help brands understand the factors driving market changes.
Reliable, Cleansed,
and Complex Data
Building Confidence
Through Accurate and
Actionable Insights
At Compas.co.id, we prioritize data quality and integrity through rigorous cleansing and validation processes to ensure accurate, reliable, and actionable insights. Our platform eliminates inaccuracies, structures data to reveal complex trends and relationships, and provides dependable insights that empower brands to uncover opportunities and make confident, high-stakes decisions.
Key Benefit Compas.co.id Market Insight Dashboard
Compas.co.id Market Insight Dashboard is designed to tackle these challenges head-on, providing FMCG brands with real-time, localized, and tailored data that empower confident, data-driven decisions.
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Real-Time Market Visibility
Gain immediate access to up-to-date market data, enabling faster, data-driven decisions. Stay ahead of market shifts with instant insights on competitor movements, category trends, and pricing dynamics
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Enhanced Brand Visibility in Search Results
Improve your product’s placement on e-commerce platforms with insights into high-performing keywords and search trends. Optimize search presence with data-driven SEO recommendations, increasing brand visibility and reach.
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Competitive Pricing and Promotion Strategy
Maintain a competitive edge with real-time price monitoring and automated alerts on price changes. Evaluate the effectiveness of promotions, helping you identify the most impactful discount strategies.
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Localized Sales Insights
Identify high-performing regions and cities to better target local markets and maximize regional growth potential. Utilize geographic data to refine distribution strategies and execute targeted marketing campaigns that resonate with local audiences.
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Data-Backed Product Positioning
Benchmark your brand’s performance and market share against top competitors to understand where you stand. Discover potential growth opportunities in untapped or emerging categories and adjust product strategies accordingly.
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Actionable Insights for Strategic Decision-Making
Leverage comprehensive market intelligence to optimize product launches, pricing, and marketing efforts. Access in-depth analysis that transforms complex data into actionable insights, aligning with long-term growth objectives.
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Efficient Platform Integrations
Seamlessly view data across Shopee, Tokopedia, Lazada, Blibli, and TikTok Shop in a single, unified dashboard. Centralized insights save time, eliminate data silos, and support cohesive strategies across multiple platforms.
Compas.co.id Market Insight Core Features
Gain a complete understanding of your brand’s market position with insights into market share, category trends, and competitor performance. With the dashboard’s comprehensive data, brands can proactively adapt their strategies to stay ahead.
- Compas Market Insight Dashboard
- Share of Search
- Pricing and Promotion Monitoring
- Compas Placement Health Check
Compas Market Insight Dashboard
Gain a complete understanding of your brand’s market position with insights into market share, category trends, and competitor performance. With the dashboard’s comprehensive data, brands can proactively adapt their strategies to stay ahead.
Key Benefits:
Access a clear view of market trends and competitive standing.
Identify growth opportunities within specific categories.
Features Highlight
Real-Time Market Trends
Continuous update on category dynamics, keeping brands agile and informed.
Detailed Features
Market Size Comparison
Evaluate your brand’s performance in sales value and volume relative to the overall e-commerce market.
Category Performance Analysis
Breaks down product categories and subcategories by sales metrics, helping identify top growth areas.
Platform and Seller Type Market Share
Insight into market share across e-commerce platforms, distinguishing between official and non-official stores.
Share of Search
Enhance product visibility and discoverability on e-commerce platforms by leveraging insights into keyword performance, search ranking, and campaign impact. The Share of Search feature enables brands to optimize their listings and increase consumer reach through targeted search strategies.
Key Benefits:
Enhance product visibility by understanding and optimizing high-performing keywords.
Track your brand’s search share relative to competitors to measure search effectiveness.
Features Highlight
Keyword & Campaign Performance Analysis
Analyze popular keywords and assess how campaigns impact search results.
Detailed Features
Position Tracking
Monitor your product’s ranking in search results over time, helping to adjust keywords and SEO strategies.
Share of Search Monitoring
Compare your brand’s search presence against competitors to evaluate search dominance.
SEO Impact Assessment
Assess the effects of SEO on product visibility and refine keyword strategy to boost engagement.
Pricing and Promotion Monitoring
Achieve optimal pricing and promotion strategies with real-time monitoring of competitor pricing and the effectiveness of promotions. Pricing and Promotion Monitoring ensures your brand remains competitive while maximizing the return on promotional investments.
Key Benefits:
Respond quickly to price changes in the market with real-time alerts.
Optimize promotion strategies by understanding which tactics drive sales most effectively.
Features Highlight
Real-Time Price Alerts
Instant notifications on price changes across platforms, ensuring responsive market positioning.
Detailed Features
Historical Price Analysis
Analyze price trends over time to identify opportunities for strategic adjustments.
Promotion Effectiveness Insight
Measure the impact of different promotions to identify the most effective approaches.
Competitive Price Comparison
Compare prices with competing products to ensure competitive positioning in the marketplace.
Compas Placement Health Check
Compas Placement Health Check provides insights into product placements across e-commerce platforms, ensuring optimized visibility and reach. It evaluates product positioning, helping brands improve their digital shelf presence.
Key Benefits:
Ensures optimal product placement to maximize visibility.
Provides actionable insights to improve digital shelf health and consumer accessibility.
Features Highlight
Placement Accuracy Tracking
Identifies discrepancies in product placements and offers recommendations for correction.
Placement Visibility Assessment
Evaluates product placement effectiveness across categories and platforms.
Improvement Recommendations
Provides data-driven suggestions for better digital shelf positioning to maximize reach and engagement.
Trusted by Leading Brands
Hear from our clients who have transformed their e-commerce operations with Compas Enabler. From streamlined processes to increased customer satisfaction, see how our integrated solution has driven real results for top FMCG and retail brands
Empowering Your Online Business with Data-Driven Insights and Seamless E-commerce Solutions from Compas.
Empowering Your Online Business with Data-Driven Insights and Seamless E-commerce Solutions from Compas.
Compas.co.id is a leading provider of e-commerce data, business analysis, and e-commerce enablement. We act as a ‘Companion’ for top FMCG brands in Indonesia, assisting them in managing their online business with data-driven business insights and an automated end-to-end order management process.
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